Technical trust matters more in legal products than in many consumer categories. If a lawyer sees an SSL error, broken www domain, or inconsistent URL, the product immediately feels less safe.
Certificate errors damage confidence
A platform asking lawyers to verify identity and manage tasks must have clean HTTPS on both root and www domains. The browser security signal is part of the brand.
Canonical URLs should be consistent
Choose one canonical host and redirect the other version. Sitemap URLs, Open Graph URLs, canonical tags, and Search Console properties should agree.
Deploy and submit the sitemap
After SEO changes, the built sitemap should be deployed and submitted in Search Console. Otherwise new pages may take longer to discover.
Technical SEO is not separate from trust. For LawyerGo, it is part of professional credibility.